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Danish Red Cross administer their very own chain of second hand shops that are conscious and lowcost places to renew the kids´wardrobes, without the financial hassle. The stores´assortment typically ranges from everything to woolen sweaters, dresses, outerwear, dungarees, shoes and much more. Usually, the clothes have no wear or tear, and often the quality is very good. There is lots of money to save as prices are usually only a small percentage of the original retail price. Danish Red Cross has 240 second hand shops in Denmark, managed by some 9.000 volunteers. The clothes are collected as donations either directly in the stores, or in one of the 1.600 Red Cross clothing containers throughout the contry. The income from sale is distributed to benefit social work and disaster relief all over the world. Eight pieces of clothing sold, are financially equal to safe and temporary housing for an entire fleeing family.

Creative Concept
JustKidsToday

Photographer
Kristina Demant

Stylist
Camilla Ebdrup

Models
Elvis
Isa
Freja 
Vega

Credits
Danish Red Cross

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